Digital Display Systems.
Frame is an innovative digital display system designed to improve the lives of memory care residents by replacing traditional, physical memory care boxes with a modern, user-friendly solution.
My Role: As a marketing specialist, I was responsible for creating conference materials and brand advertisements to enhance brand awareness among senior living communities and developers.
Application: This project involved developing a range of conference materials, including a custom pop-up display, brochures, business cards, and a social media campaign leading up to the event. Additionally, a brand video was crafted to showcase the unique capabilities of the Frame system.
Linked Materials: Brand Ad
Our team collaborated with a professional video production company to create a captivating brand advertisement for the Frame product. This ad highlights the innovative uses of it's digital display system, demonstrating how it operates seamlessly with a Bluetooth bracelet. The video showcases how caregivers can engage more effectively with residents and how families can connect with their loved ones through meaningful imagery from their lives. Watch video here.
The Frame conferences featured a custom setup with a pop-up banner and a device to hold the frame, allowing attendees to fully experience its usage. Alongside this, we provided marketing collateral, business cards, and executed a comprehensive social media campaign ahead of the event.
The Frame client interview presentation showcased the innovative use of frame and collage software, demonstrating its application across various screens tailored for community use. These presentations play a pivotal role in securing substantial contracts, often involving 100-200+ units per community.