Preserving the love of the hobby.
JunkWaxVintage is a live sports card show where individuals can purchase products and they are open on stream. The brand also offers sport cards for sale and sport card grading services.
My Role: As the Digital Marketing Manager for JunkWaxVintage, I spearheaded the development of the brand's digital presence. This involved creating listings, designing the website, crafting a social media kit, establishing the brand identity, and orchestrating product launches. Additionally, I was responsible for producing a biweekly newsletter. A crucial part of my role was to highlight JunkWaxVintage's mission to preserve the love of the hobby.
Challenge: The brand's roots are in opening vintage cards, a practice well-appreciated by a large part of our audience. However, as the brand grew, we began focusing more on modern sports cards, which proved to be more profitable overall. This shift required a strategic approach to maintain our connection with our original audience while expanding our reach.
Solution: To address this challenge, we created dual branding for JunkWaxVintage. We included vintage branding for products that call back to our roots, we retained the original JunkWaxVintage brand, featuring vintage colors and aesthetics reminiscent of classic sports card designs. Modern branding for contemporary products, we introduced a modern "JWV" branding. This allowed us to clearly differentiate between the two product lines while maintaining a cohesive brand identity.
Application: The project encompassed several key initiatives: Building an Ecommerce website, social presence and kit, twitch screens, emotes, a biweekly newsletter, product development and announcements, and product packaging.
Linked Materials: Website | Blog | Product Teaser | Social Media Announcement
JunkWaxVintage is all about celebrating the rich history of sports card collecting while keeping an eye on modern trends. Our brand boasts two distinct logos. The full JunkWaxVintage logo draws inspiration from the nostalgic era of vintage sports cards, while the JWV logo offers a sleek, contemporary look reminiscent of today's sport cards. Our tagline, "Preserving the love of the hobby.," encapsulates our commitment to this beloved hobby. At JunkWaxVintage, we infuse fun and passion into everything we do, and that is reflective in our brand voice.
The JunkWaxVintage brand guidelines are a vibrant homage to the 1980s and 1990s packaging, with eye-catching blue and red tones that evoke energy and passion. These guidelines include essential elements like an email signature, business cards, coupons, social media packages, and font treatments designed for all platforms, ensuring a cohesive and dynamic brand presence.
The Twitch overlay screens were designed to captivate and engage, drawing inspiration from the vibrant sports card era of the 80s and 90s. This nostalgic approach aims to rekindle fond memories for older audiences while its lively and friendly appearance appeals to younger viewers. The goal is to create a welcoming environment that bridges all age ranges, fostering a shared love for the "hobby." The comprehensive Twitch package includes dynamic overlay screens, starting and ending screens, icons, and notifications, all crafted to enhance the streaming experience and build a thriving community.
We created unique emotes for our community to enhance engagement in our channel. These emotes reflect popular phrases, new products, and terms of endearment shared among our followers. They are designed to be fun, flashy, and full of emotion, making our space lively and enjoyable for everyone.
The JunkWaxVintage website serves as the central hub for our live show experience. It’s designed to be bright and fun, reflecting the dynamic energy of our shows. On the homepage, you’ll find easy access to our live shows and replays, as well as our range of products, merchandise, card grading services, and collectible cards for sale. Boasting nearly $200k in revenue and a 14% conversion rate over just six months, our site has attracted 24k visits, making it a vibrant and successful community for collectors and enthusiasts.
The sports card hobby is packed with exciting news and endless opportunities to learn. At JunkWaxVintage, we serve as a valuable resource for newcomers re-entering the hobby, while also providing a platform for seasoned collectors to engage in enriching discussions. Our biweekly offerings include a newsletter with an impressive 43-50% open rate, alongside engaging blog posts and vibrant social media updates. Check out the blog here.
A popular revenue generator in the hobby industry is reselling single card repacks, which consumers love. JunkWaxVintage joined the trend by introducing their own repacks under the JWV logo, focusing on modern sports cards. To create buzz, we launched an email and social media announcement, accompanied by a social media teaser video to build trust. The product featured three tiers—Onyx, Sapphire, and Diamond—which echoed existing sport card trends. Our email campaign had a 48% open rate, and we received positive social media feedback. The Diamond and Sapphire tiers were our best-sellers, selling out within two weeks. Check out the product teaser and social media announcement.
JunkWaxVintage is dedicated to providing a unique and delightful unboxing experience for our customers. We go the extra mile by using high-quality top loaders and bags for our cards, which not only protect them but also help streamline our customers' unpacking and organization process. Unlike our competitors, we label each item, making it easier for our customers to sort their purchases. The packaging tape, adorned with our most loved emotes and the JWV logo, adds a bright and fun touch to the experience. Additionally, we include a sticker giveaway designed to resemble valuable refractor baseball cards, a thank-you note, and a coupon code to show our appreciation for our customers' continued support and loyalty.
As JunkWaxVintage grew, we decided to produce our own card supplies. This move allowed us to save money, boost our professionalism, and offer top-notch supplies in our online shop. We introduced an exciting collection of top loaders, ranging from 30pt to 130pt, all proudly featuring our tagline, consistent brand standards, and helpful usage tips for our community. They’ve been a massive hit, and we couldn’t be more thrilled with the positive feedback!