Ready To Wear is a service offering predesigned interior design packages tailored for mid-market commercial developments.
My Role: As a visual designer, my focus was to align the project with client needs and stakeholder goals. This process involved brainstorming sessions and user interviews with both designers and clients to fully understand their requirements and expectations.
Challenge: The challenge was unique. The interior design firm, known for its high-end services, aimed to capture the mid-market segment without compromising on the luxurious experience they are reputed for. They developed a platform featuring predesigned packages that would allow users to choose the most suitable design for their space while still experiencing the premium feel of their traditional services.
Solution: Our goal was to create a user-friendly platform that exudes a high-end feel yet remains accessible to mid-market clients. The approach was trendy, well-informed, and provided users with a sneak peek of the final service.
Application: The project encompassed a comprehensive branding package along with website development and design, ensuring a cohesive and luxurious user experience from start to finish.
Linked Materials: Website | Brand Standards
The logo for Ready To Wear was streamlined to "R2W," transforming the "to" into a "2" for a sleek and modern look. Various design options were presented, ranging from contemporary to traditional. Ultimately, the leadership chose a design that balances the feel of a high-end designer brand with the accessibility sought by clients looking for ready-to-wear interior design solutions.
The R2W brand standards skillfully blend cool and warm colors to balance the intersection of graphics and diverse imagery. This harmonious palette creates a captivating gradient version of the R2W logo, enhancing its dynamic and layered interior design options. Check out the brand guidelines here.
The R2W website combines a high-end aesthetic with relatable elements, showcasing luxury finishes alongside soft, rounded graphics. This design choice, coupled with abundant images of designers at work, allows prospects to connect with the creative process. The site highlights various services, design options, and features profiles of the talented designers. Check out the website here.